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IGAWorks App Marketing Integration Quick Guide: Android
5/2/2016 3:27:08 PM

IGAWorks App Marketing Integration Quick Guide: Android

In order to operate campaigns like CPI campaign or CPA campaign, IGAWorks SDK must be integrated.

The quality of integration depends on conditions of campaign completion.



CPI Campaign (Cost per Install)

CPI campaign's completion goal is to install and open the app. IGAWorks general integration is required to perform this campaign.

Follow the guide below for IGAW general integration.

[IGAW General Integration: Android]


Warning 1.

CPI campaign has to make a call using SDK as the app opens.

Therefore, make sure IgawCommon.startApplication, IgawCommon.startSession api is called within 1 sec as the app opens.


Warning 2. 

Google Install Receiver cannot be duplicated.

If you use more than one, Follow [IGAW Register Google Install Receiver: Android] to change the receiver setting.


CPA Campaign (Cost per Action)

This campaign sets a particular action after opening the app as completion.

IGAWorks Advanced Analysis Integration is required to perform this campaign.

CPI campaign integration is required since CPA campaign is based on this.


Condition for completion integration

Advanced campaign can use advanced analysis index as the condition for completion. 

Check the examples below which use Adbrix advanced analysis api(retention, firstTimeExperience, buy) and provide various conditions for completion for integration.


Case 1. KakaoTalk Login

Set the integration when it's time for KakaoTalk Login.

IgawAdbrix.retention("KakaoTalkLoginComplete");


Case 2. Registration Completion

If the registration completion  happens within the app, set the integration when it's time for registration completion.

IgawAdbrix.retention("registrationComplete");


Case 3. Tutorial Completion

Set the integration when it's time for tutorial completion.

IgawAdbrix.retention("tutorial-Complete");


Case 4. Level 3 Completion

Set the integration when it's time for level 3 completion.

IgawAdbrix.retention("level_3_complete");



Warning

startSession, endSession api must be integrated for advanced analysis api enabled Android activity.