adbrix Integration: Android
Adbrix is the service that supports analysis and tracking simultaneously.
This article will guide you through how to integrate SDK to use adbrix.

Refer to the article below for more information on the adbrix service.
[Adbrix Service Guide]

Note

1. Before integrate adbrix Add-on, IGAW Common integration must be finished.  [IGAW Common Integration: Android ]
2. IgawAdbrix~*.jar  file should be included in Android project.   [ SDK Installation: Android ]

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Adbrix Analysis Function

Adbrix offers  Basic Analysis, Advanced Analysis, and Cohort Analysis.
 

Basic Analysis

Basic Analysis provides DAU, Retention, New User and App Install/Open related basic report.
Basic Analysis requires IGAW Common integration to use. 
 - Integration Guide [Common Integration: Android]
 - Service Guide [adbrix: Basic Analysis]

Advanced Analysis / Cohort Analysis

Advanced Analysis provides data such as New User, Sign-up, Log-in, Purchase and user behavior you customize. [Service Guide]
Cohort Analysis provides specific user group analysis. ex) Region(Seoul) / LEVEL 5 User's DAU [Service Guide]
Please refer below API integration guide to use Advanced Analysis and Cohort Analysis.

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adbrix Advanced Analysis API / Cohort Analysis API
User Info, New User Funnel, In App Purchasing, In App Activity, etc. are available.
Advanced analysis and Cohort analysis are available through the adbrix add-on integration. For more information on the respective indexes, please click on the following link:
[Adbrix Analysis Index Guide] [Cohort Analysis]

IgawCommon.setAge(20);

IgawCommon.setGender(IgawCommon.Gender.MALE);

//IgawAdbrix.firstTimeExperience(String userActivity);
IgawAdbrix.firstTimeExperience("LoadMainLogo");
IgawAdbrix.firstTimeExperience("ContentLoading");
IgawAdbrix.firstTimeExperience("KakaoTalkConnectSuccess");
IgawAdbrix.firstTimeExperience("TutorialComplete");

 
In App Purchasing

In App Purchasing enables you to track user's in-app purchase behaviors and analyze the app's revenues.

Purchase API is calle dup to track user' in-app purchase activities.

NOTE  : Purchase data that adbrix provides will be calculated with this formula. (price x quantity)

//purchase(Context context, String orderID, String productID, String productName, double price, int quantity, Currency currency, String category);
IgawAdbrix.purchase(context, "oid_1","pid_1","gold_package", 1100.00, 1, IgawCommerce.Currency.KR_KRW, "cat1.cat2.cat3.cat4.cat5");

+ orderID : Order ID

+ productID : Product ID

+ productName : Product Name (*In case of updating the app uses Buy api, enter the productName you use in buy api.)

+ price : Price of Product

+ quantity : Purchase Quantity

+ currency : Currency (IgawCommerce.Currency)

+ category : Enter max. 5 categories, and devide with comma (.)

Buy API Deprecated Guide buy API that tracks purchase behavior will be deprecated soon.  Please use IgawAdbrix.purchase api. If this is not verified, please update SDK to latest version. go to old version guide (buy api)

 
In App Activity

In App Activity is used to track every patter aside from the aforementioned user behaviors.

retention API is used to track general user behavior. 

//IgawAdbrix.retention(String inAppActivity);
IgawAdbrix.retention("openStore");
IgawAdbrix.retention("stageClear");
IgawAdbrix.retention("purchaseItemWithVirtualCurrency");
IgawAdbrix.retention("inviteFriends");

+ For the inAppActivity parameter, it is recommended to use English character text strings and numbers without any spaces in between..

+ adbrix advanced API supports analysis parameter with additional sub-parameter.

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Adbrix Cohort API

For the cohort analysis, user groups can be created for analysis of specific groups.
For cohort analysis,  3 custom filters for manual setting and 4 basic filters for common integration (tracking link/country/OS version/access date) are available.
For further explanations on cohort analysis indexes, refer to the following link.
[Cohort Analysis Guide]
 
Custom Cohort Filter Setting
setCustomCohort API is used to set the custom cohort filter.
In case the user-specified conditions are met, the user group can be created by setting the cohort filter.
Use the pre-defined value in the CohortVariable for the name of a cohort filter.

//IgawAdbrix.setCustomCohort(CohortVariable cohortFilter, String inAppActivity);

//ex) Custom Cohort Group 1 --> Information of Level
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_1, "level_1");
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_1, "level_5");
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_1, "level_10");

//ex) Custom Cohort Group 2 --> Information of Visit
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_2, "visit_10_times");
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_2, "visit_20_times");
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_2, "visit_30_times");

//ex) Custom Cohort Group 3 --> Information of IAP
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_3, "under_10000_won");
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_3, "under_50000_won");
IgawAdbrix.setCustomCohort(CohortVariable.COHORT_3, "over_50000_won");

+ A total of 3 options are available for the pre-defined filters in CohortVariable (CohortVariable.COHORT_1-3).

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IGAWorks Advanced Marketing

If the IGAW common integration and the Adbrix Advanced Analysis API are integrated correctly, more sophisticated marketing is within your reach.
CPI execution type + additional action-type ad, which requires the point of integrating the respective analysis APIs as the closure point, can be proceeded via the adPOPcorn network.
 
For more information on IGAWorks Marketing, please click on the following link.
[IGAWorks App Marketing Integration Guide]