Targeting Push Notifications: User Guide
You can
use Live Operation, a targeting-based operation solution from IGAWorks
to send
advanced push notifications to targeted user groups.
ver 1.0
1. Create push notifications
1-1. Select Live Operation, a targeting-based operation solution.
1-2. Select Push
> Add Push Message Set in
the Live Operation menu.
1-3. The first step for creating a push
notification is to select a recipient.
More detailed targeting is supported. The
entire list of users can also be set as recipients.
- All Users: Sets
every available user as a recipient.
- User Group: Selects
an existing user group.
- Manual Selection:
Manually selects the user data value set while integrating SDK to target.
1-4. Select the name of the campaign and
the type of push notification.
- Normal Push: The
default push notification form for sending a message containing a line or
two.
- Long Text Push:
Send a push notification containing longer text. This applies to Android
4.1 and later versions. while Normal Push applies for versions prior to
Android 4.1.
- Image Push: Send a
push notification tagged with an image. This applies to Android 4.1 and
later versions. while Normal Push applies for versions prior to Android
4.1.
1-5.
Select the push type and set the appropriate messages and options according to
the selected type.
Use HTMLs
to incorporate bold, underline, color, and style tags to a title and message.
Use
Preview on the right to view the message before it's sent.
Enable Notification Vibration: Supports vibration when a push notification arrives.
- Enable Notification
Alert Sound: Supports sound alerts when a push notification arrives.
- Enable In-play Push
Notification: Shows the selected push message even if the app is running.
- Deep Link: Lands
users to a specific section of an app or takes them outside of the page
when touching a push notification.
Disable this and the app will activate
when clicking a push notification.- :
Brings up a page to add the Deep Link location.
- :
Analyzes which message was most efficient among those that were sent to
the same user group.
1-6. Set a schedule to send a completed
push notification.
As a push message is sent according to the
IGAWorks push server time, the exact transmission time can vary with the actual
time by a couple of minutes.
- Send Now: Sends the
message immediately after settings are completed.
- Schedule Push:
Schedules the date and time to send a message.
- Send by Date: Sets
a specific day/time to send a message on a regular basis.
1-7. After all settings are done, the
completed push notifications will be reviewed.
Click the Edit button to edit items respectively. When the review is
finished, click the Finish button to send a push notification.
- :
Click this to bring up a page to register and set a test device.
- :
Click this to send a push notification created with a test device.
2. Push Report
Analytics on the posting
status as well as the read message status and rate of all push notifications
are provided on an hourly basis.
2-1. Reserved Send: Displays the list of push
notifications scheduled to be sent.
After
completing push notifications, go to Push Report > Reserved Send to check out the scheduled push
notifications.
- :
Move the cursor here to preview a push notification.
- :
Move the cursor here to select recipients for the selected push
notification.
- View Detail: Moves
to the 'Review & Send' page of the selected push notification.
- Cancel: Cancels
transmission of the selected push notification.
2-2. Sending Completed: Verify the general and
detailed reports on the posting and read message status of notifications
alongside the list of push notifications successfully sent.
If AB test
is enabled, you can also ascertain which message was most effective.
- :
Takes users to the detailed report page of the selected push notification
to view the data by date and time.
- :
Moves to the Review & Send page of the selected push notification.
- A/B
Test Result: In case the read message rate for two messages are equal,
this results in DRAW , ,
In case the read
message rate was higher, this results in a WIN , if it was lower, it's a LOSE .
2-3. Sending cancellation: Displays the list of push
notifications whose transmissions will be cancelled.
2-4. Sending in Process: Displays the push notifications being sent out.
3. Push Report
Select ' ' to verify the analytics on the posting
status of the sent push notifications.
3-1. Summary and Funnel Analysis Data:
Provides the number of successful posting, number of read notifications, and
open rate information based on the cumulative data.
3-2. Daily/Hourly Data: Verifies the
specific values on the read status of push notifications by time range and
increments of the cumulative read rates.
※ Use A/B Test
: Analyzes
which message was most efficient among those that were sent to the same user
group.
※ Push Image Production Guide
: Images
for push notifications should be produced according to the following:
1.
Image size: 1280 x 626 pixels |
2.
File format: jpg/png |
3.
File size: 50kb and less |
4.
Top/bottom, left/right spacing: 157 pixels (top/bottom), 40 pixels
(left/right) |
5.
Background: Solid colors or patterns. |