Facebook App Install Campaign Report
8/10/2016 7:56:13 PM
Facebook App Install A Report
This article will guide you through checking Facebook campaign report with adbrix,
and give you an explanation on discrepancy between Facebook dashboard and adbrix 'Install(by Channel)'.
Please check another guide for information on Facebook Mobile App Install Ads Settings.
1. Provided Indexes on Report
adbrix provides two indexes on Facebook campaign.
a. Install : Number of first executions of the app, based on adbrix report.
b. Install(by Channel) : Number of completions of campaign participates, based on Facebook report.
*Numbers of Impression and Click are not provided.
2. Discrepancy between 'Facebook Report' & 'adbrix Install(by Channel)'
Below are the reasons for discrepancy between Facebook dashboard and adbrix 'Install(by Channel)'.
1) Attribution Calculation
Facebook reports a conversion on the day the user see or click the ads for the first time within 28 days. However, adbrix reports a conversion on the day it actually happened, not the user see or click the ads for the first time.
ex_ If the user click Facebook ad on June 8th and installed the app on June 12th?
Conversion will be counted, on June 8th in Facebook, and 12th in adbrix.
2) Attribution Window Setting
In Facebook, you can adjust the attribution window as 1 day, 7 days, 14 days and 28 days and see the report based on impressions and clicks.
In adbrix, however, conversion will be only reported with 28 days of attribution window.
To compare the numbers between Facebook and adbrix, you must set the Facebook report as shown below.
* Facebook Report Settings for Comparing the Numbers Between Facebook-adbrix
a. Log-in to Facebook ad account
b. Select 'Columns' dropdown in the campaign list page
c. Select 'Customize Columns'
d. Select 'Change Attribution Window'
e. Select '28 days AFTER CLICKING AD' of 'Attribution Window Settings'
f. Select 'Apps' menu
g. Select 'Mobile App Installs', then click on 'Apply' on the bottom right corner.
h. Compare the numbers of '28 days' of 'Mobile App Installs' and 'Install(by Channel)' in adbrix