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Attribution : Twitter App Promotion Setting
2/5/2018 10:59:12 AM

Attribution : Twitter App Promotion Setting 


This guide informs you of the measurement process of Twitter Mobile App Install Ads with adbrix, Twitter Mobile App Conversion Tracking partner (MACT).  


Package name (android) or app id(iOS) of your app are required to measure Twitter App Promotion performance. (Setting > App Registration 

      - android : Enter "package name" of your app in the package name section. 
      - iOS : Add your app using 'Search your app' feature. (app id is required.)



Contents

Step 0. Twitter App Promotion Setting Quick Guide (Video)

Step 1. Twitter Ads account management 

Step 2. Twitter Ads setting

Step 3. Report on Twitter Ads in adbrix

Step 4. Agency or partner role setting

Step 5. Troubleshooting




Step 0. Twitter App Promotion Setting Quick Guide (Video)




Step 1. Twitter Ads account management

> Twitter Ads are managed by Ads accounts. Each app can be connected to one Ads account directly. In order to measure Twitter Ads conversion data using adbrix, you need to connect to Twitter Ads account by each app. adbrix will transmit the conversion data to Twitter dashboard. 




Select an app for a campaign and click Twitter "Setting" button at Tracking URL > Media Setting.


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Go to "Connect to Twitter" at the Additional Setting tab.




Read the terms and condition of Twitter Connection.  Please agree the terms and condition and click "sign in twitter".



Request 'App authorization' for adbrix to track campaign performance. After granted access, go back to adbrix.



Account authorization for adbrix is valid for 30 minutes. Click "Connect to Twitter" and select the account at "Account Name".

In case of agency, please be granted access to advertiser's account and select the campaign at the dropdown menu.



After save your setting, your app will be automatically added at Twitter Ads dashboard.


※ One Ads account can be connected to one 3rd party tracking tool. If you are already connected to other 3rd party tracking tool, the setting cannot be saved and an error message will pop up.

Please disable the connection with other tracking tools first.



For Twitter Setting,

- Lookback Window Setting


Lookback Window setting will be saved in adbrix and automatically sync with Twitter event. You can adjust Click and View-through Lookback Window period.

Changed setting in Twitter Dashboard cannot be applied.



- Postback Setting


New install setting will be automatically synced after you connect to Twitter Ads account. You can see the conversion data in Twitter Dashboard.

Add event postback to build an audience or optimize app event. You can see the added event in the Conversion Tracking page at Twitter Dashboard.

* One event can be added to one custom activity. If you wish to change app event already connected to the custom event, please delete the activity and set it again.



Step 2. Twitter Ads setting

> Set Twitter Ads at Twitter Ads Dashboard. 



Step 3. Report on Twitter Ads in adbrix

> After you set Twitter App Promotion campaign at Twitter Dashboard (Step 2), tracking link will be automatically created in adbrix. You don't need to create Tracking Link for Twitter campaign. 



Channel : User acquired by Twitter App Promotion will be counted as "Twitter", user acquired by other store URL or app card in Twitter will be counted as "Twitter Organic".

Campaign Name: Campaign name used in Twitter Ads Dashboard.

Click: Click and CVR are not supported.

New install : The number of New Install counted in adbrix.

Install by Channel: The number of New Install counted in Twitter Dashboard which adbrix transmits.

Sub Tracking Link: Sub Tracking Link report of Twitter campaign. Report provides campaign data by Twitter Native App / TAP (twitter audience platform) and line_item_id. 

ex) In case of Twitter Native App and line item id is '123', name will be Twitter_123.


adbrix provides Twitter Organic data in "Twitter Organic".

A user click the store URL in the Tweet and install the app, this user will be counte as "Twitter Organic".



Step 4. Agency or partner role setting

> You can grant access to Agency or partner to see Twitter App Promotion data. There are two ways.


A. Open all Twitter App Promotion data connected to the current account. 

Navigate to Tracking URL > Media Setting > Twitter > Additional Setting



Click 'Role' button to grand access to Agency or Partner account. 


B. Open specific Twitter App Promotion data

Navigate to Tracking URL > Tracking Report and click 'Role' button on selected Tracking Link.


Select the account to grant access to Agency in the pop-up setting page. 

You can grant "Advanced Role" to see Activity report or Revenue report as you want.




Step 5.  Troubleshooting 

> This section informs you how you can solve Twitter Mobile Application Tracking issue in adbrix.


Q. There is install discrepancy between Twitter and adbrix.

A. The discrepancy might occur under the various circumstance. 

CaseTwitteradbrix
TimezoneBased on Timezone set in Twitter Ads DashboardBased on GMT+9 or timezone you set in adbrix Dashboard
Install CountCount the install on the day of click the adsCount the install on the day of install the app
Lookback WindowLookback Window setting by conversion on Twitter will be usedLookback Window setting in adbrix is synced with Twitter, but Lookback Window setting in Twitter cannot be synced. 
Click AttributionCollect the data based on Twitter clickCollect the data based on the last click including other networks
Campaign Pause Twitter collects install after you pause the campaignadbirx doesn't collect install after you pause the campaign


Q. Can I add only one account?

A. You can add only one account associated with the one app. 


Q. This account was already connected to other solution providers. How can I disconnect it? or I want to use other solution providers. How can I disconnect adbrix?

A. Please contact other solution providers to disconnect the account. 

In case you want to disconnect adbrix, please click 'Delete" button at Twitter Setting > Additional Setting.