adbrix Overview: Attribution & Analytics
adbrix is an analysis & tracking solution that
enables marketers to analyze applications and track advertising results
simultaneously.
Marketers can analyze their customers' app usage
patterns and advertising results through the app analysis function and tracking
links provided by adbrix.
adbrix service fee: Free-of-charge
All the
features available through adbrix are free-of-charge.
adbrix User Guide
To use adbrix,
it should be integrated to the SDK found in the app.
adbrix: Main features
- SDK integrated with
marketing features.
- Analyzes all
indexes by tracking links (i.e., marketing channels).
- Provides a unified
marketing dashboard.
- Performs analysis
by user groups (cohorts).
- Provides
basic/advanced app analysis indexes.
- Provides a
user-friendly UX.
- Supports Korean,
Japanese, English, and Chinese language options.
adbrix: Main analytics and features
* All analytics can be analyzed by user groups
(cohorts).
Basic analytics
·
DAU / WAU / MAU
·
New User
·
Retention
·
Channel Quality
·
Active User Index
Advanced analytics
·
New User Funnel
·
Funnel
·
Custom
·
Revenue (ARPU, ARPPU, sales
ranking by product, ROI by marketing channel, daily sales record)
User group (cohort) analysis
·
Tracking link (ad channel)
·
Country
·
Date
·
OS version
·
Cohort variables 1, 2, 3
(available at user's discretion)
·
IGAWorks-designated variables
Ad analysis / Tracking link
·
Easy and convenient publication
and management of tracking links
·
Integrated reporting for ad
channels (ROI, LTV, Retention)
·
Conditional search filter (e.g.,
channel, landing URL, properties, admin) & Excel download support
·
Authorize and manage affiliates
(e.g., agencies, reps, etc.).
·
CSV bulk uploads.
·
Links postback with a variety of
media outlets.
Convenient features
·
Manages authority by accounts.
·
Manages advanced index settings.
·
Event calendar feature
·
Open API feature
·
Analysis reports extractable for
Excel.