IGAWorks Help Center

Attribution : Tracking Link Creation(1) - Basic

This article will guide you through the process of creating a tracking link to analyze the media performance.
See the performance of every media at once, and analyze the result.
Check Out the Video Guide >>

Contents
1. Select Channel
2. Set Channel Link
3. Advanced Settings(Optional)
4. Review & Completion
5. Tracking Link Test

* Go to 'adbrix > Tracking Link > Add Tracking Link' menu.

1. Select Channel

* Select channels where you will run the campaign. You can select the advertising channels that are already been registered, or you can add new ones by 'Add new channel'.
* Use 'Bulk upload' feature to register multiple tracking links at once. [See More]

a. Category : See partner media and custom media separately.
- Partner? Media of which the ad performance can be tracked through adbrix tracking link.
- Custom? Your own added media or advertising channel.

b. Geo : See media by channel.

c. Postback : See media that has completed postback integration with adbrix. - What Is Postback?

d. Search Channel : Directly search by channel name you want to find.

2. Set Channel Link

a. Title : Input campaign title. e.g.)Cauly_SummerNewArrivals_MaterialA, New Visitors Event_August

b. Landing URL : Input the URL that leads to the market. It will be filled automatically if the registration of the app has been properly completed.

3. Advanced Settings(Optional)

* All advanced settings are optional.

a. Media Optimization
- Choose whether to provide postback to the media.
- Please check this Detailed Guide for more information.

b. Searching Tags : Search tools and filtering feature is available.

- Cost Type : Select cost type.
CPI (Cost per Install) = Cost per app install
           CPE (Cost per Execution) = Cost per app open
           CPA (Cost per Action) = Cost per app action (EX_Level3 completion, Log-in, Purchase)
           CPC (Cost per Click) = Cost per click
           CPM (Cost per Mille) = Cost per 1,000 impressions
           By account = Purchase a space of a certain ad inventory for a period of time without guaranteeing the number of impressions or number of clicks
           By period = Purchase a certain ad inventory for a period of time without guaranteeing the number of impressions or number of clicks

- Reward Type : Select whether the reward will be given.
- Campaign Type : Select campaign type.
- CustomTag : You can create your own search condition to use.
Click on 'Add a Tag' button, input the tag name, and save.
Ex_October Event, BannerMaterialA, MenTarget

b-1. Result Page of Tags Searching

- After setting tags for searching, you can select the tags as below in 'Tracking Link > Reporting' menu.

See the filtered result of tracking links that matches the registered tags, or you can extract it to excel.

c. Advertising Creative : Register the banner image that will be used as the advertising creative.
You can check the registered image in the reporting screen.

d. Marketing KPI : Input marketing budget and period.
If it is integrated with sales, marketing ROI and LTV will be calculated automatically.

e. Role Setting : You can assign roles to access to the tracking link created by a certain account. Use checkboxes to assign roles to access to data in more detail, such as access to sales or Custom Tags.

[See More for Role Settings]